For best Internet marketing, Professional Development, Department of Engineering, University of Wisconsin, Madison, Wisconsin, Janice Czyscon, accepting. In terms of marketing their URL and web site, this program did it all. First, They listed their web site address on brochures, business cards, letterhead, staff e-mail signatures, press releases and print ads. They did special publicity campaigns. The posted notices on relevant listservs and news groups. Second, they helped people find their web site by registering the home page address with eight search engines, created metatags for the home page, and they now register every brochure with five search engines.  Third, they did mutual links with other sites. They linked with sites within their institution. They have links with national associations and other related organizations. Staff routinely search for opportunities to be listed as a link on other sites. Now more than 200 other web sites link to their home page. This is total Home Page marketing.

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