For best marketing, the State Medical Society of Wisconsin, Madison, Wisconsin, Karen Garrett, CPP, accepting. Every time you get your frequent flier, hotel points or other club points report, I bet you look at it. So do I.  This organization took the same approach to telling its members what they have gotten from the association over the past year. To reinforce the benefits, services and activities actually used. The result is a “Report Card to Members.” By telling  association members how they benefitted from the association over the past year, the organization is able to retain members, recruit members, and keep them coming back to educational programs. Tell your customers how they used your program over the past year and what they got out of it-- they’ll come back.