For best brochure, Bowling Green State University Continuing Education, Bowling Green, Ohio, Anita Knauss, accepting. Marketing experts know that the longer a reader looks at a brochure, the more likely she or he is to enroll. That’s why magazine publishers use a Sweepstakes game, for example.  The Bowling Green brochure took this concept and developed a Scrabble game theme for their brochure. There were strategically placed scrambled words beginning each section and a scoring system at the end of the brochure. The game entertained readers and kept them involved with at the brochure. The results: this brochure had a response rate four times higher than other brochures.