For best financial management, UAB Options, Special Studies, University of Alabama at Birmingham, Birmingham, Alabama, Phillip Whatley accepting. A large number of awards submissions this year came with detailed numbers, finances, ratios and operating margins. That’s a welcome and terrific sign of the growing sophistication of our field. Now this program is taking the numbers to the next level. This program figured out the average LifeTime Value of a customer and measured the financial success of 3 new free classes in creating returning customers who would generate additional future income and profits. They figured the LifeTime Value of the average participant is $286, the top number on the screen. They know their participants return at a rate of 65% each session, which is the second number. They determined that the new free activities resulted in 118 new customers coming back, which is the third figure on the screen.   As a result, these 118 new customers will add over $33,000 (the bottom figure) to the program’s income-- $33,000 of income coming from 3 free classes. This kind of advanced, sophisticated financial thinking can improve your bottom line as well.