For best marketing, the Conference Board of Canada, Ottawa, Ontario, Christina Marshall accepting. With their brochure, they were able to develop several tab indexed pages. Each of the sections on the right hand side is a separate easily accessible page, a great brochure technique.  A second promotional technique is a personalized Invitation. We are going to see more personalization in marketing. By individually addressing each envelope, the promotion was more targeted and generated a higher response. Personalizing the marketing-- a coming trend.