For best brochure, Business Extension, Oklahoma State University, Stillwater, Oklahoma, Karen Ward, accepting. This professional development brochure represents a new long term direction for brochures. The brochure is short, only eight pages. It focusses on only one aspect of the organization’s services, in this case custom designed in house programs. Third, it is on high quality stock for high image. And fourth, the response is an Information Request Form, so that marketers can follow up and close the sale. As your web site becomes THE place for comprehensive information and registration, the short, high quality, targeted and inquiry oriented brochure will eventually replace your current brochure in direct mailings. Look closely at this long term trend in brochure promotion.