Best brochure, Howard County Recreation and Parks, Columbia, Maryland, Gary Arthur accepting. This is the old brochure for their teen programming. It didn’t do very well. Then they hired a graphic designer for just $500 to develop a message and an image that teens could relate to. Here’s the result. As one of the judges said, “This one was so cool.” Not only cool, but registrations went up 41% and revenue increased $50,000. This is what you’re supposed to do- - deliver a message and an image tailored to your demographic audience.