Best business programming, the University of Arkansas, Fayetteville, Arkansas, Nancy Hairston, accepting. Here the Office of Services to Business and Industry has moved beyond being known only as a contract training provider. In addition to being a provider of skills training to business, they have developed an image and effort to become known as a full-scale, comprehensive consulting organization. Focused Effectiveness is a newsletter that helps them do that. Moving beyond training to consulting- - an example of branding, of staying competitive, and meeting the changing challenges in the marketplace. A great idea.