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For Best Brochure, Roanoke County Department of Parks, Recreation and Tourism, Salem, Virginia USA. Debbie Pitts, accepting.
Most brochures are not readable to people with visual impairments, other print impairments, and never readable by individuals who are blind. This program published a special Large Print Edition of the brochure on 18-20 pitch font for senior citizens and others. The Braille Edition is distributed by mail to individuals requesting this format. There’s even an audio edition of the brochure on cassette tape. Marketing your brochure to underserved populations is a win-win situation.
