 Back to the Awards! |
For Best Brochure, Informal Classes, Texas Union, University of Texas at Austin, Austin, Texas USA. Kelly Bolinger, accepting.
It’s not easy to reach Generation X learners, but this program has done it. And done it good. From the front cover with a different graphic design, contemporary language and motivational copy geared towards the 18-30 crowd, this brochure does it right. Some fun spoofs, a great back page, even a Frequently Asked Questions page in print. Want to reach Gen Xers? Speak their language.
