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For best marketing, Wooster Polytechnic Institute, Wooster, Massachusetts, Pamela Shelley accepting.
The program is a Wireless Communication Certificate Program. We liked the program because 1) It is a certificate program, which is a hot growth area right now for everyone; 2) it is a distance program, so the audience is national in scope; and 3) the brochures and post cards were marketed to a select mailing list of 18,000 people, so they knew their target audience.
