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Criteria |
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Two sets of performance criteria are measured during
the review. |
Bottom-line end-result measurements
The first group of performance criteria relate to your continuing
education unit’s current bottom-line measurement of success. All four
of the following performance criteria must be met:
- Be financially self-sufficient.
- Demonstrate a long-term pattern
of increasing services.
- Exhibit quality programming by attaining
a median average of 3.5 rating by participants.
- The institution’s
CEO (president, chancellor) or representative states the program
is important to the institution’s mission.
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Positioned for future success
The second group of performance criteria measure how well the unit is positioned
for future success. A continuing education unit should meet at least 60%
of the following criteria. |
| Program Development and New Growth
Markets |
1. The program offers 10% -
30% new activities each year.
2. Cancellation rate of all activities
is between 5% and 20%.
3. Activities show a range in
price. No more than 49% of
activities are priced within a
15% range.
4. The product mix is diversified.
5. The average participants per
class (or event) is provided
for each division. |
| Marketing & Market Research |
6. Two or more demographic
characteristics are provided
for each of the programs 5-
10 major or primary market
segments.
7. Annual dollar sales figures
are provided for each of the
programs 5-10 major
segments.
8. The program’s Unique
Selling Proposition (USP) is
provided.
9. Estimated numbers are
provided for the program’s
major audiences or target
markets for market share
and the total universe for
each audience. |
| Customer Service |
10. The program offers at least
three ways to register.
11. The program’s registration
experience receives a 3.0
average or better rating from
participants.
12. The program’s refund policy
is stated in writing, and uses
positive language. |
| Finances and Budgeting |
13. The program’s most current
fiscal year finances are
provided using the proper
financial format.
14. Divisional finances for the
most current fiscal year are
provided using the proper
financial format.
15. Average class (or event) fees
are provided by Division.
16. The Lifetime Value of the
program’s average participants
is provided.
17. The program’s most current
fiscal year’s finances are
provided with a variance
comparison to budget and
the previous year’s figures,
as dollar and percentage
numbers.
18. An annual budget for the
current or next fiscal year is
provided. |
| Promotion |
19. Representative brochures
from the program pass a
review from LERN.
20. The program has a web site
and it is critiqued.
21. Promotion costs are 10% to
20% of income.
22. An in-house mailing list of
current and recent participants
is maintained by
market segment.
23. The program knows
response rates for Divisions. |
| Staff Development and
Management |
24. Evidence of staff training
and/or staff training plans
are provided.
25. The program has an adequate
software system.
26. The program has job descriptions
for staff.
27. Productivity is at $125,000 per employee or better.
28. Job descriptions are stated
in terms of responsibility and
accountability, not in terms
of duties or tasks.
29. Staff evaluate the work
environment as 3.0 or better
median average.
30. There is a written procedures
manual.
31. There is evidence of staff
reward.
32. There is evidence of communication
with staff. |
| Instructional Support |
33. Teachers (presenters,
instructors) rate their experience
with the program as a
median of 3.5 or better.
34. There is evidence of a
teacher orientation, manual
or other training.
35. Evaluations of teachers are conducted.
36. Resumes
or biographies are on file.
37. Teachers do not sell in class. |
| Evaluation |
38. Program administration
understand the program's
strengths.
39. Program administrators know the program’s weaknesses.
40. The repeat rate is 50% or better. |
| Strategic Planning |
41. There is a one-year strategic
plan.
42. A written analysis of three of
the program’s closest competitors is provided.
43. A written environmental
statement (or summary) is submitted. |
| Communication and Mission |
44. Communication with others
in the institution is demonstrated.
45. Staff knows the
program’s mission statement.
46. There is a statement
as to how the program is central to the mission of the institution.
47. The
mission central statement has been submitted to the institution’s
central administration. |
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