Whether you are doing professional
development and work related
programs, or avocational and leisure
interest courses, generational
marketing is here, now.
There are now four different generations
currently participating in
lifelong learning. These generations
have different values and attitudes
that affect the way they respond to
marketing messages. In short, you
have to market differently to each
generation.
For the first time ever, we present
the most comprehensive and intensive
training on this hot new issue.
Who Should Attend
The Generational Marketing Institute
has broad implications for
people with a variety of job titles.
Anyone promoting and marketing
classes, events, seminars,
conferences, certificate programs
and other programs should attend. The content is advanced. There
is no required prerequisite, but
participants who have attended
the Program Management Institute
and Marketing Institute will benefit
most from the Generational Marketing
Institute.
Decision makers such as CEOs,
directors and others with overall
responsibility of running lifelong
learning programs will also benefit.
There are strategic implications
of generational marketing for your
future directions. There are also
programming aspects related to
generational marketing.
Outcomes
After attending the Generational
Marketing Institute, you will have
the knowledge skills to be able to:
- Understand the implications for
copy writing and brochure production of communicating with different generations.
- Develop more effective web site design for your primary market segments.
- Distribute your brochures targeted to the specific generation you are trying to reach.
- Market more effectively to different generations.
Benefits
Discover vital ways to communicate
with these generations:
- Seniors (World War II and Silent Generation), ages 61 and older.
- Baby Boomers, ages 42 – 60.
- Gen X, ages 27 – 41
- Gen Y, ages 26 and under.
Why You Should Attend
Treating people in all generations
the same no longer works.
This Institute is critical whether
you want to market programs to
just one generation, or more than
one generation. Understanding
generational marketing is essential
to communicating and marketing
today.
Unique
LERN’s Julie Coates discovered
generational marketing for the field
of lifelong learning and developed
the principles of generational
marketing for lifelong learning
programs.
With research into the best generational
brochure designs, web
sites, and marketing messages,
only LERN has the best practices
in generational marketing.
Content
Specifics on the content of this institute can be found here. |
