Welcome to marketing in the new
millennium. It is a challenging time
for marketing lifelong learning programs
and events. It is a changing
time, a time of fiscal pressures
and accountability, of increasing
competition, of niching out into
smaller markets.
But it is also a time when the
sophistication and expertise in marketing
programs have never been
higher. There are exciting marketing
breakthroughs that you need to
know in target marketing, retention
marketing and Internet marketing.
There are proven ways to plan
your marketing efforts, to take the
guesswork out and make marketing
as scientific and cost-effective
as possible.
Who Should Attend
This Institute will be particularly
valuable for decision makers,
CEOs, directors and others with
overall responsibility of running
lifelong learning programs.
The Marketing Institute is relevant
for a variety of programming
areas, including continuing education,
seminars and conferences,
community education, recreation,
and continuing professional education.
It is intended for anyone
promoting and marketing classes,
events, seminars, conferences,
certificate programs and other
education programs.
Outcomes
Lifelong learning programs are
being called upon to increase
attendance, improve financial
self-sufficiency and be fiscally
accountable. Changes in the
marketing environment mean you
must develop new strategies and
use new techniques to attract and
retain participants.
After attending the Marketing
Institute, you will have the information
to be able to:
- Develop a detailed, step-by-step
one-year marketing plan that
will be the backbone of your
program’s marketing and operational strategy.
- Segment your market, build
separate demographic profiles
for your market segments to
know who your best participants are and be able to program to them.
- Create promotions that attract
customers, generate interest,
develop a desire, and cause the most important action of registration.
- Take the guesswork out of
marketing by using information
and data that will make your marketing techniques more costeffective and successful.
- Effectively use the Internet to market your programs and services.
- Price your programs for maximum attendance and profitability.
- And much more!
Unique
You will receive information not
available anywhere else. At this
hands-on Institute you will gain
new information tools to help you
compete in the tough new world of
marketing education programs.
We’ll cover your top areas of
interest, including:
- Target marketing.
- Customer share marketing.
- How to take the guesswork out of marketing by using four simple formulae.
- How to identify your best participants and market and program to them.
- How to know exactly how many brochures to mail to get the results you want.
- Powering up your brochure copy for best results.
- How to price courses, seminars and conferences.
- How to make your web site a marketing plus.
- The latest on e-mail marketing and effective integration with other marketing efforts.
- How to beat your competition by developing and maintaining a niche focus.
Content
Specifics on the content of this institute can be found here. |
