Advanced Programming Institute
In today's competitive environment, changing learner demands mean you need to develop new programs at an astounding rate.
Up to 30% of your offerings every year should be brand new, say the experts. And in today's rapidly shifting society, your customers' interests are changing even more quickly as they try to keep up with and respond to the economic and social environment.
That means you have to offer even more new programs right now. And you have to do it with the same staff and resources. You can't afford to waste valuable hours on programs that don't succeed. And you can't afford your own R&D department. But not just any new programs will do. They must be successful, because with the fiscal demands being placed on your organization, you can't afford "trial and error."
Who should attend
Any professional in lifelong learning programming should attend, including those involved in developing courses, seminars, conferences, classes, events, and other educational programs. This Institute is
relevant for continuing education, recreation, continuing professional education, community education, training and professional development.
Why You Should Attend
There are only two activities that make your program successful – marketing and creating new courses/ events. In this intensive, advanced Institute, we will show you the best strategies, proven techniques, and step-by-step how-to procedures for developing successful new programs. After attending, you will have the information necessary to increase the success rates of your new programs. The result is that you will have more successful new programs. And you will reduce wasted staff time.
Outcomes
After attending the Programming Institute, you will have the information to be able to determine:
• Why you must move from developing products to developing customers.
• The 10 'Right' Questions of new program development success.
• The difference between 'Low-Dollar' and 'High-Dollar' needs assessment.
• How much money should be spent developing a new program.
• The role of programming staff and operations staff.
• How much income a programmer should be generating.
• Programming benchmarks from successful lifelong learning programs.
Unique
You will receive information not available anywhere else. Only LERN can tell you proven techniques for developing new programs and:
• The AIDA principle of brochure and website design.
• How to determine when to cancel a course or event.
• Needs assessment surveys that give you actionable information.
• The difference between marketing and promotion.
• Program Management techniques that work.
• Program development strategies and how to select repeat programs.
• Key planning formulas.
End Result
After attending this Institute, you will be able to increase the success rates of your new programs. As a result, your staff time will shift from being wasted on programs that are not successful to being well spent on new programs that are successful. The difference in your staffing costs and productivity alone will be worth thousands of dollars to your organization.
Readings
"Developing Successful New Programs" and "Successful Needs Assessments" are included in the cost of the Institute.
Curriculum
This is one of the four core Institutes in the LERN Curriculum. The Program Management Institute is a recommended, but not mandatory, first course.
Advanced Programming Institute Agenda
Moving from Products to Markets
• The need for new programs
• How to move your thinking from products to markets
• Why customer-driven organizations are more successful
Finding Your Niche
• 7 steps for identifying your best market niches
• The importance of audience size and income potential
• How to forecast 2-3 years out
• How to discover your most profitable segments
Programming Finances
• How to cost and price
• Managing product development costs
• Winning strategies for selling your prices
Strategies for New Program Development
• What to boost, what to cut, what to revamp, what to ride
• Finding gaps in your product mix for new opportunities
• Your new programming potential
• Establishing goals for new courses/events
Analyzing your Current Programming
• The four key ratios to understand
• How to analyze your program by divisions
• How to measure success
• What to do with your winners and losers
Instructors and Presenters
• Proven ways to find new instructors and presenters
• Negotiating techniques so relationship is win/win
• Best ways to evaluate instructors and presenters
Eight-Stage Needs Assessment Process
• Brainstorming, Research
• Analyzing the competition
• Developing options
• Modeling, quantitative research
• Testing, decision points
High Response Surveys
• Designing successful surveys
• What to survey for, and not
• Keys to writing survey questions
• How to analyze your survey results
The Role of Advisory Boards
• Techniques for choosing advisory board members
• Most common mistakes made with advisory boards
• Advisory board tasks and duties
Certificate Programs & Online Courses
• Why you must be offering certificate programs
• 50% of learning will be online and you and your instructors must make the transition
• Find out easy ways to build both certificate programs and online courses
Model for Planning New Programs
• The 10 'Right' questions of success to get answers to, every time
• Where to start
• A five-step process for getting your 10 questions answered right
• Things you don't have to worry about
• How to create effective program titles and write winning descriptions
New Growth Areas
• The hot new growth areas
• Professional development growth areas
• Personal development and community growth areas
Program Planning
• The model for developing a session of programs
• Programming forms that keep you organized
• Using data to effortlessly tell you what and how much to offer |
