Program Management Institute
The Program Management Institute (PMI) is the most complete, comprehensive and advanced training in the field of class programming.
The PMI will:
• Provide you with the best strategies, tools and techniques to take your program to the next level.
• Provide you with a professional development experience that strengthens and recognizes your status as a professional in the field.
• Provide your organization with experienced and qualified professional management.
The PMI is an intensive training that will supply the most up-to-date data, facts and practical information to keep your program on the cutting edge. You will be able to make the best decisions to solve your problems.
Who should attend
Directors, managers and other professionals conducting a variety of lifelong learning programs, including continuing professional education, community education, recreation, seminars and conferences, continuing education, or any other courses, classes, seminars and educational events. Past PMI participants have been directors, coordinators and senior managers with at least one year of experience in the field.
They have come from a variety of institutions from The United States, Canada, Hong Kong, Germany, Italy and Korea.
Why You Should Attend
The field of lifelong learning has changed significantly in the last few years. Competition is increasing. There are heightened expectations for financial performance. You are expected to do more with fewer resources. You cannot perform productively without comprehensive training in the things you do every day.
Outcomes
After attending the PMI, you will have the information to:
• Analyze data to make the best decisions.
• Understand key financial information.
• Design a winning brochure.
• Increase registrations.
• Start successful new programs.
This is the first step to becoming a Certified Program Planner (CPP). At the institutes conclusion you have the option of taking the CPP exam. This is the benchmark of highly qualified professionals in lifelong learning.
Unique
This information is not available anywhere else. LERN's PMI is essential if you want to understand all aspects of the lifelong learning business. Using the latest research and best practices you'll walk away with new ways to solve old problems.
End Result
Experience the most comprehensive professional training available in the field of class programming. Your organization will have strengthened its professional management. You will have helped
professionalize the field. You will receive recognition for the knowledge and skills you have acquired. And you will have the most complete preparation available for the Certified Program Planner (CPP) designation.
Curriculum
This is one of the four core Institutes in the LERN Curriculum. It is recommended for the best foundation.
Program Management Institute Agenda
Overview of the Field
• Key challenges and opportunities
Learning and Teaching
• How self-directed learning principles impact a program
• Characteristics of adult learners
Finances and Budgeting
• How to know if you're making money
• The best financial format to use to improve program outcomes
• How to improve the financial bottom line
• Achieving financial self-sufficiency
• Steps in creating a budget
Brochures
• What makes a winning brochure
• Best brochure layouts
• How to write effective course descriptions
• What registration information to include
• What to include in single event brochures
• Tips for writing copy
• Brochure essentials for generating 75% or more of your registrations
Marketing
• Focusing on the customer
• How to establish a position in your participant's mind
• Your unique selling proposition
• Understanding your market segments to maximize registrations and promotions
• Who is most likely to register in the future
• Critical customer demographics
• Collecting testimonials to increase registrations
Promotion
• Where to allocate your time, money and resources
• Timetables for promotions
• The best promotion method you should be using
• How often to mail to customers and non-customers
• What distribution methods to use
• How to track promotions to determine their effectiveness
• Determining the effectiveness of publicity and advertising
• Marketing on the internet
• Determining the repeat rate
• One-year marketing plan
Needs Assessments
• Understanding what your customers want
• Finding out new course ideas
• Why doing needs assessment is cheaper than not doing needs assessment.
• Methods of needs assessments, focus groups, phone surveys, and mail surveys
• Ways to generate data on potential audiences and how to determine if a long-term program should be developed for a given audience
• Increasing responses to surveys
• Where to focus your needs assessment resources
• Where to spend your time to avoid overwork
Program Development
• Hiring instructors as independent contractors or employees
• Where to find new instructors
• Training instructors
• Ways to evaluate instructors
• Ideal program mix
• The 10 right questions for success
• Ways to create profitable new programs
• The best way to expand programs
• The course half concept that saves staff time
Program Analysis
• The key data to follow and how to determine it: average participants per event, average event fee, cancellation rates, and brochure: participant ratio or response rates
• How to achieve a future income goal
• Tools that will help you quickly identify where to improve
• Determining which programs were successful
Pricing
• Maximizing income and registrations
• How to list prices
• Price breaks and how to use them
• The best type of price to use
• The impact of pricing on attendance
• Pricing strategies vs. your competition
• How to increase prices
Customer Service
• Customer service as means to increase repeat rate
• Responding to a customer inquiry
• Handling customer complaints
• The three questions you need to answer in order to explain your program to a potential customer
Optional: CPP Exam
You can take the exam on Friday morning following the Institute or you can take the exam at a later date at your office with a local proctor. |
