Advanced Social Media and Mobile Marketing Institute

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Advanced Social Media and Mobile Marketing Institute

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8am-5pm CT

Advanced Social Media and Mobile Marketing Institute

Get in on this exciting and growing way to communicate, market and serve your customers and clients. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks, how these specific social networks work, and the possible uses for your organization.

Learn how social networks and mobile marketing are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks and mobiles into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. You will also take back the state-of-the-art information in the field of continuing education on mobile marketing. Your instructors are outstanding practitioners who also speak, write, and train others on social networks and mobile marketing.

Who Should Attend
Anyone interested in marketing using social media and mobiles will find the latest information for the field of continuing education at this Institute. It is relevant for any kind of programming.

Social Media Agenda

What is Social Media Marketing
• Definition of social media
• The evolution of social media
• Tools and technology available
• The logistics of time and resources

How Online Communities Have Changed Marketing and Branding
• Marketing and branding online
• Engaging users online
• Top sites for business and work in social media
• Common misconceptions and mistakes in using social media

Business and Work Applications of Social Media
• A review of various social media and their characteristics
• Business uses of social media
• Strategies for social media and work
• Examples and case studies of work applications of social media

Using Facebook to Promote Your Brand and Engage Your Customers
• Setting up a Facebook Account
• How to interact with others using Facebook
• Creating networks and communication using Facebook
• Business uses of Facebook

Creating Your Own Social Media with Ning
• How private social media differ from public networks
• Creating a Ning account
• Unique uses of private social media
• Integrating a private network into your organization

What Tools to Use for Your Organization
• Choosing social media tools
• Analyzing your goals and objectives
• Creating your own organizational strategy
• Staffing and management support

Integrating Social Platforms into Your Web Site
• Moving your web site to 2.0
• Designing web sites for interaction and engagement
• Technical considerations
• Management strategies

Developing a Manageable Work Flow
• Time, resources and budgets
• Evaluating your success with social media
• The future of social media

How to Use Twitter
• Uniquess of Twitter
• Creating Tweets and messages
• Doing Research and information gathering with Twitter
• Integrating Twitter with other publicity

Your personal brand using Twitter
• Twitter as a networking tool
• How to create a personal brand using Twitter
• What not to do on Twitter
• Quantity versus quality - how to monitor and maintain your list of followers and who you are following

Mobile Marketing Agenda

Understanding the Mobile Experience
• The reach of mobiles
• The impact of smartphones
• The growth of tablets

Mobile Marketing Basics
• QR codes
• Mobile applications
• Mobile-optimized websites
• Mobile payment
• Social location sharing
• Social networking
• Comparison to desktop marketing

Customer Relations
• Strategies to connect with current customers
• Strategies to recruit new customers
• Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile-optimized websites, etc.

Maintaining Your Brand
• Keeping your message consistent
• Customer service is marketing
• Reputation management
• What to monitor
• Handling attacks